Senior Marketing Manager, Credit Card Engagement

Shape the future of marketing at Scotiabank as a Senior Manager focusing on Credit Card Engagement in Toronto, Ontario. Lead strategic campaigns aimed at enhancing client retention and engagement.

This role, on an 18-month contract, focuses on overseeing the development and delivery of targeted marketing initiatives. Collaborate with internal stakeholders to craft compelling marketing strategies that leverage market trends and data insights. Your leadership will foster a culture focused on customer experience and innovative campaign execution.

Key Responsibilities:

• Create and execute annual marketing plans to boost client engagement

• Monitor and evaluate campaign success metrics and benchmarks

• Collaborate with cross-functional teams for streamlined campaign delivery

• Ensure compliance with Scotiabank’s brand guidelines

• Lead your team in developing a customer-first marketing strategy

Requirements:

• 5+ years of relevant marketing experience

• Strong experience in managing integrated marketing strategies

• Effective communication and stakeholder management skills

• Familiarity with marketing technology and analytics tools

• Detail-oriented with superb organizational capabilities

Drive effective marketing strategies at Scotiabank, enhancing client relationships and achieving business objectives.
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