Director of Marketing Growth Strategy North America

Join Caseware as the Director of Marketing Growth Strategy for North America. Focus on new business development and lead demand generation across various digital platforms.

In the role of Director of Marketing Growth Strategy, you will develop and execute impactful marketing strategies aimed at acquiring new customers. You'll plan omnichannel campaigns including account-based marketing and optimize the customer journey for higher conversion rates. Collaborating with cross-functional teams will be key to driving measurable growth in regional markets.

Key Responsibilities:

• Formulate growth marketing strategies for North America

• Implement integrated campaigns through diverse channels

• Analyze campaign performance and report on KPIs

• Optimize marketing funnels to enhance conversion

• Collaborate with product marketing teams

Requirements:

• Over 8 years of B2B marketing experience

• Proven track record in North American SaaS markets

• In-depth knowledge of digital marketing and CRM tools

• Exceptional analytical and communication skills

• Experience with AI-driven marketing tools is advantageous

Utilize your skills to elevate Caseware’s marketing presence in North America.
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