Sr. Manager, Marketing

Overview

About the role:

We are looking for an integral member of the Cards Marketing team, responsible for leading content creation and execution for Walmart Rewards Mastercard cardholder engagement and retention campaigns. This role develops customer-facing copy and creative across email, SMS and in-app push notifications, translates business objectives and lifecycle strategies into compelling, compliant communications, and helps drive KPI performance across engagement, activation, retention and revenue goals.

The role works closely with internal and external stakeholders including Product, Portfolio, Walmart, Technology, Legal, Compliance, Design and Translation partners to deliver high-quality campaigns from briefing through launch and post-campaign optimization.

Note:

Fairstone Bank and its family of brands provide financial solutions across mortgages, deposits, loans and digital lending. This description focuses on the role responsibilities, qualifications and expectations for this position.

• Develop content strategy, messaging and creative briefs for campaigns and customer journeys that support engagement, activation and retention KPI objectives.
• Create and manage customer-facing content (copy and graphics) across email, SMS and in-app/push channels, ensuring alignment to brand, offer and lifecycle strategy.
• Partner with CRM and business teams to support segmentation, journey orchestration, personalization and trigger-based communications.
• Lead test-and-learn initiatives including subject lines, creative treatments, offers and messaging optimization to improve engagement and conversion outcomes.
• Leverage AI and emerging tools, where appropriate, to improve creative development, efficiency and campaign effectiveness.
• Provide timely insights, creative best practices and competitive intelligence to inform strategy and content development.
• Monitor campaign performance and translate results into actionable recommendations for future messaging, audience and channel optimization.
• Manage relationships with internal and external design, development and channel execution partners to deliver campaigns on time and to brief.
• Coordinate end-to-end campaign workflow including briefing, review cycles, QA, approvals, scheduling, launch readiness and post-campaign readouts.
• Collaborate with the business team to ensure creative content supports portfolio growth, customer experience and commercial targets.
• Maintain governance, approvals, QA and documentation requirements for all marketing initiatives before launch.

• Formal
  
  Education:
  
  University degree in marketing, advertising or equivalent.
• 5+ years of experience in cards, CRM, lifecycle or retention marketing, including content creation for customer campaigns.
• Bilingual (Asset).
• Hands-on experience developing omni-channel campaign content across email, SMS, push and in-app channels.
• Experience with customer segmentation, journey orchestration and personalized messaging using CRM/marketing automation platforms.
• Strong track record of managing campaign performance, A/B testing and optimization against engagement, conversion and retention KPIs.
• Experience in highly regulated environments with legal, compliance, privacy and translation review processes.
• Ability to manage multiple concurrent campaigns and stakeholders from briefing through execution and post-campaign readout.
• Strong content strategy, copywriting and creative briefing skills with the ability to tailor messaging by segment, offer and lifecycle stage.
• Proficiency in campaign management and collaboration tools; familiarity with Braze, Salesforce Marketing Cloud or Adobe Campaign is an asset.
• Strong QA discipline and attention to detail across copy, links, approvals, rendering and channel-specific execution requirements.
• Analytical mindset to interpret performance data and translate results into optimization recommendations.
• Excellent stakeholder management and cross-functional collaboration skills.
• Solution-focused, organized, and able to thrive in a fast-paced, deadline-driven environment while balancing quality, speed and compliance.
• Excellent written and verbal communication, relationship-building and professional maturity.

• Award-Winning Culture:
  Great Place to Work Canada 2025 and one of Montreal’s Top Employers 2025.
• Work-Life Balance:
  Hybrid work model with flexibility.
• Time to Recharge:
  Generous vacation, holidays and wellness days.
• Compensation:
  Competitive base salary with annual incentive bonus.
• Benefits:
  Health and dental coverage, virtual care options, retirement savings with employer match.
• Perks:
  Discounts from top retailers, location-based perks, gym access in select offices.
• Growth:
  Education assistance and Fairstone Academy for training and development.
• Family Support:
  Parental leave top-up.
• Community Impact:
  One paid volunteer day per year.