About the role:
We are looking for an integral member of the Cards Marketing team, responsible for leading content creation and execution for Walmart Rewards Mastercard cardholder engagement and retention campaigns. This role develops customer-facing copy and creative across email, SMS and in-app push notifications, translates business objectives and lifecycle strategies into compelling, compliant communications, and helps drive KPI performance across engagement, activation, retention and revenue goals.
The role works closely with internal and external stakeholders including Product, Portfolio, Walmart, Technology, Legal, Compliance, Design and Translation partners to deliver high-quality campaigns from briefing through launch and post-campaign optimization.
Who we are:
Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden and Fig.
Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.
Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.
Reporting directly to the Director, this role has the following responsibilities:
Risk Management & Compliance
, in adhering to applicable compliance obligations, including Privacy, Anti-Money Laundering/Anti-Terrorist Financing and internal Anti-Fraud Policy requirements, must remain the over-arching focus in carrying out one’s responsibilities as outlined below:
Engagement & Retention
- Develop content strategy, messaging and creative briefs for campaigns and journeys that support engagement, activation and retention KPI objectives
- Create and manage customer-facing content (copy and graphics) across email, SMS and in-app/push channels, ensuring alignment to brand, offer and lifecycle strategy
- Partner with CRM and business teams to support segmentation, journey orchestration, personalization and trigger-based communications
- Lead test-and-learn initiatives including subject line, creativity, offer and messaging optimization to improve engagement and conversion outcomes
- Leverage AI and emerging tools, where appropriate, to improve creative development, efficiency and campaign effectiveness
Market research and insights
- Provide timely and relevant insights, creative best practices and competitive intelligence to inform campaign strategy and content development
- Monitor campaign performance and translate results into actionable recommendations for future messaging, audience and channel optimization
Relationships and efficiency
- Manage relationships with internal and external design, development and channel execution partners to deliver campaigns on time and to brief
- Work closely with senior stakeholders across Product, Portfolio, Walmart, Technology, Legal, Compliance and Translation to align priorities and approvals
- Coordinate end-to-end campaign workflow including briefing, review cycles, QA, approvals, scheduling, launch readiness and post-campaign readouts
- Work in close collaboration with the business team to ensure creative content supports portfolio growth, customer experience and commercial targets
Risk and Compliance
- As an employee of Fairstone Bank, must comply with all applicable Fairstone Bank and Line of Business policies, standards, guidelines and controls
- Maintain current understanding of and ensure adherence to compliance, privacy, anti-spam and channel-specific regulations across all digital platforms
- Ensure governance, approvals, QA…
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