Marketing Manager Job Toronto area,Ontario Canada,Marketing / Advertising / PR

Statut d'emploi:

Permanent

Type d'heures:

À temps plein

Nous avons besoin de vous pour former une équipe de calibre mondial
Les activités du Groupe CSA reposent sur l’atteinte d’un idéal : rendre le monde meilleur, plus sûr et plus durable.

Cet ideal est au coeur de notre mission depuis 1919, année où nous avons élaboré notre première norme d’ingénierie sur les ponts ferroviaires. Aujourd’hui, près de 100 ans plus tard, le Groupe CSA compte plus de 3 500 normes, codes et produits connexes.

Le Groupe CSA, dont le siège social se trouve au Canada, est présent à l’échelle mondiale : il possède plus de 30 laboratoires et bureaux en Europe, en Asie et en Amérique du Nord. Il propose des services de mise à l’essai, d’inspection et de certification d’une vaste gamme de produits — des articles de maison aux technologies de pointe — pour veiller à ce qu’ils répondent à des exigences strictes en matière de sécurité, de performance et d’impact sur l’environnement.

Nos employés sont fiers que leur travail ait une incidence positive sur la vie des gens. Nous avons besoin de personnes comme vous pour poursuivre notre mission en ce sens.

Résumé du travail:

This role sits within CSA Group’s not-for-profit Standards organization.

The mission of CSA Group’s not-for-profit Standards organization is to enhance the lives of Canadians through the advancement of standards in the public and private sectors. We are a leader in standards research, development, education, and advocacy. The technical and management standards developed with our more than 11,000 members improve safety, health, the environment, and economic efficiency in Canada and beyond.

Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.

Job Summary

We are seeking an Marketing Manager to join our Standards Marketing team. This role plays a critical part in advancing the growth and impact of CSA Group’s Standards organization, ultimately leading to a safer world.

The key responsibility of this role will be to develop and manage marketing programs aligned to an annual strategic marketing plan. The Marketing Manager will develop and execute integrated marketing and communications initiatives, with a focus on Public Policy
, Government Relations
, and Membership
.

You will collaborate cross-functionally with internal stakeholders and external parties to deliver plans and tactics for your portfolio (Public Policy, Government Relations, and Membership).

Key Responsibilities

Responsible for leading the development and execution of annual strategic marketing and communications plans aligned with Standards strategic objectives, with a portfolio focus on Public Policy, Government Relations, and Membership.

Lead integrated, omnichannel marketing campaigns from planning through execution

Regularly collaborate closely with Public Policy, Government Relations, and Membership teams to understand their objectives and priorities, and lead creative development of aligned marketing and communications plans, campaigns, messaging, collateral, and value propositions.

Develop compelling value propositions for key audiences, including government and advocacy stakeholders

Drive Member recruitment, engagement and retention campaigns

Support the planning and execution of key recurring CSA Group marquee events, including the CSA Policy Pathways Conference, in collaboration with the Public Policy team.

Support the planning and execution of the CSA Group Annual Conference and Committee Week for members, in collaboration with the Membership Services team.

Collaborate with the Government Relations team to support participation in relevant government events and meetings, including coordinating collateral and working with the Standards Events Marketing Associate.

Manage departmental budget and recommend spending activity based on strategic objectives.

Establish budget forecasts aligning with plan activity & reconcile forecasted spend vs. actual each month.

Define KPIs & measurement plan based on strategic objectives.

Analyze ROI, report on marketing and communications performance, and outline key areas of…