CRM Campaign Execution Specialist

Join us as a CRM Campaign Execution Specialist, focusing on customer engagement across email and SMS. This role integrates lifecycle marketing strategies within various CRM channels.

In this position under the Senior Manager of Lifecycle Marketing, you will execute customer marketing initiatives by building and optimizing campaigns.

Your role involves collaborating with cross-functional teams to create effective outreach, assessing campaign performance, and ensuring compliance with standards. Your insights and recommendations will enhance customer retention and conversion rates.

Key Responsibilities:

• Implement customer marketing campaigns across CRM channels

• Develop campaign briefs and define target audiences

• Write, edit, and optimize marketing content

• Utilize marketing automation to deploy campaigns

• Conduct A/B testing for ongoing performance improvement

Requirements:

• 1–2 years experience in digital marketing or CRM

• Proficiency with marketing automation tools

• Strong attention to detail for campaign QA

• Excellent written communication skills

• Strong project management and organizational skills

Support impactful CRM initiatives that drive customer loyalty and business success.
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