Planner, Marketing ​/ Advertising ​/ PR, Digital Marketing

Job Description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

• Supports the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions that expand communications planning influence.
• Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.
• Works closely with creative agency in developing a holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization.
• Supports the recommendations of the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
• Assists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
• Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.
• Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.

• Post‑secondary degree or diploma in media, advertising, business administration, marketing, or related field.
• A minimum 1 year of media planning and/or buying experience focused on all channels – video, display, social, programmatic, broadcast, print & out of home, etc.
• Knowledge and hands‑on experience with media planning and buying tools.

A range of medical, dental, RRSP, paid time off, and other benefits also available to all permanent employees.

Location:

Toronto

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact  or to begin a conversation about your individual accessibility needs throughout the hiring process.