Growth marketer, Digital Marketing

Alan growing presence in Canada
Alan is building its presence in Canada. We are hiring a Growth Marketer to build and run inbound loops that turn Canada’s market activity into qualified leads.

You will work closely with the Head of Growth in Canada.

Your role will be to create and distribute content, run inbound campaigns, support events, track what is working, and help turn market signals into sales conversations.

This is a hands‑on role in a new market. You will need to be comfortable moving with limited structure, making practical decisions, and improving the work as you learn.

The Growth Marketer role
You will have 3 main missions:

1/ Content generation and distribution
You will create and distribute content that turns buyer pain, sales insights, events, and market topics into qualified interest.

Maintaining a publishing cadence across our digital and social channels

Exploring and testing new formats or channels

Writing posts, short narratives, emails, and simple page copy

Building content from inputs such as events, announcements, partnerships, and internal work

Adapting global content for a Canadian audience

What success looks like:  Alan Canada is publishing useful content consistently, learning what resonates with buyers, and using those insights to create more qualified interest over time.

2/ Inbound generation
You will be responsible for the day‑to‑day operation of inbound activity by:

Building and maintaining landing pages or campaign pages

Running warm retargeting and basic paid campaigns

Setting up and maintaining UTMs, tagging, and tracking

Reviewing campaign performance and recommending what to change

Connecting content, paid, email, and follow‑up into simple inbound loops

Helping Sales understand where qualified interest is coming from

What success looks like:  Campaigns are not only live and tracked. They are creating qualified conversations, demo requests, MQLs, and pipeline signals for the sales team.

3/ Events into inbound growth
The focus here is on supporting repeatable event formats and making sure their impact extends beyond the room. You will support events by:

Supporting event logistics, timelines, registration pages, and materials

Creating follow‑up emails and digital touchpoints after events

Turning event themes and conversations into content

Helping Sales follow up with the right people

Using event activity to create retargeting audiences, campaign inputs, and reusable content

What success looks like:  Events that are well supported operationally and consistently translated into digital, content, and inbound inputs that can be reused over time.

If you have some of the following, you may be a great fit

You have 4 to 8 years of experience in growth, digital, demand generation, or content marketing at a startup or scale‑up

You have run inbound or growth campaigns that directly created leads, demo requests, or sales conversations

You are strong at writing and can turn messy inputs into clear content

You understand how content, distribution, paid, email, and follow‑up work together

You can set up and manage your own tracking and reporting

You are comfortable using simple data to decide what to do next

You can manage several streams of work at once without losing follow‑through

You work independently and do not need daily guidance to keep things moving

You are practical, curious, and comfortable building in a market that is still early

We care more about your ability to operate, learn, and improve systems than a specific number of years of experience.

Perks & Benefits

Competitive salary + equity (grid level B1-C0 here)

Please note that this role compensation model is made of a base salary + Equity (learn more)

Monthly TTC Pass

Generous employer matching program for your RRSP

Delightful healthcare insurance: great benefits through Alan’s Canada app!

In office: amazing office space with free lunch, right in the heart of the financial district (King & Yonge) to work closely and collaboratively with your colleagues 4‑5 days per week in‑person!

Flexible leave policy: we trust Alaners to take the holidays they need, and no pre‑approval is required.

Personal growth through coaching:
At Alan, coaching isn't just a perk—it’s core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture.

Important note:

we hire people, not roles.
If you’re excited about this opportunity but don’t check every box, we’d love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

If you identify yourself as a woman :
Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application!

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