Retention Marketing Manager

Set it. Scale it. Keep them coming back. This is not just an email role. It’s a customer loyalty and retention role, with ownership across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value.

You’re a lifecycle marketing expert who knows how to build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’re great at creating and managing campaigns across email, SMS, push notifications, and other owned channels, making sure every touchpoint feels personal, effective, and well‑timed. You know how to turn strategy into execution, keep programs running smoothly, and use platforms like Braze, Klaviyo, or SFMC to deliver personalized one‑to‑one marketing  that sounds like you — and you’re passionate about increasing customer lifetime value, reducing churn, and building marketing that keeps customers engaged for the long haul — you might have what it takes to be our next Retention Marketing Manager
.

• Leading, coaching, and developing the team — setting a high bar for quality, guiding day‑to‑day work, and helping people do the best work of their careers.
• Creating and managing automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value.
• Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective.
• Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time.
• Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration.
• Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications.

• Experience leading, coaching, or managing a small team, with the ability to set priorities, raise quality, and develop people.
• 3+ years of experience in email and database marketing or a related function.
• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints.
• 3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred.
• Familiarity with CRMs like Salesforce.
• Direct response marketing experience.
• Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels.
• Data‑driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights.
• Strong understanding of consumer marketing principles, customer segmentation and multi‑channel marketing.
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills.
• Experience in health/supplement space an asset.

• You’re humble, you put the team and others’ needs ahead of your own.
• You’re hungry to learn more.
• You’re people smart, in the sense that you’re a great teammate.

• Salary up to $120,000, depending on experience, plus eligibility for annual company‑wide performance bonus.
• Monthly team events and activities.
• Flexible Stat Holidays with the option to bank days for later use.
• Weekly in‑office team lunches.
• Casual dress code.
• Dog‑friendly Yaletown office one block from Sky Train.
• Professional development support covering conference fees, accommodation, travel, meals, and related materials.