Wella Senior Manager, Trade Strategies

Position: Wella Company Senior Manager, Trade Strategies
Drive impactful trade marketing initiatives as a Senior Manager at Wella Company. This hybrid role based in Toronto focuses on strategic brand execution across the beauty sector.

As Wella Company's Senior Trade Marketing Manager, you will ensure the success of marketing strategies for renowned beauty brands. With a strong background in trade marketing, you will translate insights into activation plans that maximize demand and shopper engagement. Collaborating closely with cross-functional teams will be key to this role.

Key Responsibilities:

• Create and execute trade marketing strategies

• Develop activation plans meeting brand objectives

• Analyze competitive landscape for market insights

• Support Sales with customer-focused business planning

• Lead product launches across multiple channels

Requirements:

• 7+ years in marketing, preferably trade-focused

• Experience in beauty or consumer goods sectors

• Knowledge of major retailers like Sephora

• Proficient in budget and performance management

• Strong written and verbal communication skills

Enhance Wella’s market position by leading innovative trade marketing programs and launch initiatives.
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