Marketing Content Lead at Fairstone

Elevate customer engagement as a Marketing Content Lead for Fairstone Bank’s Cards Marketing team. Drive retention campaigns through creative content from inception to launch with a hybrid work model.

In this Senior Manager role, you will focus on developing content strategies and execution plans for Walmart Rewards Mastercard cardholder communications. Collaborate with stakeholders across Product, Technology, and Compliance to create impactful campaigns that drive engagement, activation, and retention metrics. Your work will hold significant importance in delivering top-quality content across email, SMS, and in-app channels.

Key Responsibilities:

• Develop content strategies and creative briefs for campaigns

• Create and manage customer-facing content across channels

• Partner with CRM teams for personalized messaging

• Lead A/B testing initiatives to optimize engagement

• Monitor campaign performance and provide actionable insights

Requirements:

• University degree in marketing or equivalent

• 5+ years in CRM or retention marketing

• Bilingual abilities are an asset

• Hands-on experience with omni-channel content

• Strong analytical skills for performance data interpretation

Transform customer communication and engagement strategies for Fairstone while excelling in a collaborative and innovative work environment.
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