Content Strategist

The Content Strategist is responsible for shaping innovative, insight-driven content strategies that deliver measurable business outcomes for clients. This role leads the development of content across the entire customer lifecycle and all relevant channels—including web, blog, social, email, nurture campaigns, paid media, events, and direct mail—to drive engagement, conversion, retention, and customer satisfaction. Working closely with clients and cross-functional teams, the Content Strategist translates business goals into compelling brand narratives and scalable content programs.

What You’ll Do

Lead end-to-end content strategy development, including research, planning, creation, implementation, analysis, optimization, and refinement

Build and present compelling strategic narratives that connect client business objectives to innovative, multi-channel content strategies

Develop approaches for audience targeting, content distribution, and amplification across owned, earned, and paid channels

Ensure content is optimized for discoverability, engagement, sharing, and conversion through SEO and channel best practices

Create foundational strategic deliverables, including content architecture, messaging frameworks, personas, customer journeys, editorial calendars, distribution plans, and content maturity models

Align content to each stage of the buyer journey to support demand generation goals, including MQLs, SALs, SQLs, pipeline, and opportunity creation

Review content deliverables and provide direction to ensure quality, consistency, and alignment with brand voice, tone, messaging, and campaign objectives

Lead client workshops and strategic working sessions to drive alignment on brand messaging, positioning, personas, and content direction

Draft clear and effective creative briefs and content briefs, including asset recommendations and messaging guidance

Partner with analytics teams to evaluate content performance and continuously improve strategy through data-driven insights

Support scoping, proposals, pitches, and new business efforts by developing strategic recommendations backed by business rationale and measurable ROI

Guide and mentor junior strategists while leading work streams and fostering strong cross-functional collaboration

Here’s What You Need

5 years of experience developing content strategies for a broad range of clients across B2B and B2C markets

5 years of experience owning content strategy development and execution, including personas, journeys, content architecture, roadmaps, and messaging frameworks

5 years of experience with digital content implementation, content production models, and marketing technology platforms

5 years of experience building and executing content strategies in data-driven marketing environments across multiple channels3 years of experience serving as a lead content strategist, including creating and presenting multi-channel content plans or proposals to clients

Proven expertise in content distribution and amplification, with strong knowledge of email, social, paid media, segmentation, positioning, and market analysis

Experience gathering and applying qualitative and quantitative insights to inform strategic content planning and decision-making

High school diploma or GED

Bonus Points If

You have a bachelor’s degree and or 7+ years of relevant experience in digital and content marketing

You have experience in Health & Life Sciences, Financial Services, or Retail

You demonstrate strong influencing and presentation skills, with the ability to confidently lead client and internal discussions

You are self-motivated, proactive, and able to work independently while collaborating effectively across teams

You bring a positive, solution-oriented mindset and a passion for producing exceptional work

Compensation and Benefits
Accenture varies base pay based on location, role, skill set, and level of experience. The base pay range for this full‑time role is $39.71 to $63.75 per hour.

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