Job Description & How to Apply Below
This role, part of a partner company, focuses on owning the product marketing strategy and shaping messaging, positioning, and go-to-market strategies for a growing SaaS platform. The ideal candidate possesses strong B2B marketing expertise, a data-driven mindset, and an innovative approach to AI-powered marketing. You will collaborate with cross-functional teams to drive market expansion while enhancing customer engagement.
Key Responsibilities:
• Own product marketing strategy and differentiation approaches
• Develop sales enablement materials like presentations and case studies
• Lead go-to-market planning for product launches and features
• Partner with Product and Engineering for roadmap alignment
• Drive targeted campaigns to boost product adoption
Requirements:
• 4-8 years in Product or Growth Marketing
• Experience in B2B SaaS marketing
• Proven track record of product launches and go-to-market success
• Strong communication and storytelling abilities
• Familiarity with AI marketing tools and analytics
Shape the future of product marketing at Saa Sify and drive meaningful growth within an innovative SaaS environment.
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