Marketing Manager - Acquisition & Retention

Join Manulife’s Affinity Marketing team, focused on driving customer acquisition, conversion, and retention across a portfolio of insurance products (Health & Dental, Life, Travel, and Mortgage). This role is accountable for leading end-to-end acquisition and retention programs across affinity partners, translating business goals into integrated plans, driving measurable performance improvement, and building strong partner confidence through disciplined execution and clear insights.

• Campaign Ownership & Execution
• Lead end-to-end delivery of acquisition and retention campaigns across a portfolio of affinity partners—from brief to launch to post-campaign learnings—ensuring timelines, dependencies, approvals, and quality standards are met.
• Own campaign orchestration across paid media, email, content, direct mail, and digital experiences, coordinating internal teams, external agencies and vendors to deliver on plan.
• Lead agency briefings and creative development processes, ensuring outputs are on-strategy, on-brand, compliant, and performance-oriented.
• Own the marketing calendar across assigned partners, proactively managing trade-offs, risks, and delivery expectations.
• Partner with the Senior Marketing Manager on strategy and annual planning; lead the translation of strategy into executable plans, performance management, and partner-facing reporting.
• Performance Optimization & Analytics
• Define performance goals and success measures per initiative; monitor in-flight performance and make data-backed recommendations on channel allocation, creative iteration, audience refinement, and journey improvements.
• Partner with analytics and global performance teams to ensure accurate tracking, attribution, and reporting; translate insights into clear actions for future planning.
• Contribute to measurement frameworks and business outcomes, including CPA, LTV, ROI, and funnel performance across partner portfolios.
• Create and deliver clear, insight-driven presentations to internal and external stakeholders, effectively communicating annual plans, campaign performance, and recommendations.
• Cross-Functional Collaboration
• Serve as the day-to-day marketing lead for assigned partners, building alignment across sales, product, analytics, compliance, and agency teams to deliver outcomes efficiently.
• Maintain strong stakeholder communication discipline (timely responses, clear ETAs, proactive risk flags, and solution options), ensuring sponsor and internal confidence.
• Influence without authority: drive decisions, resolve blockers, and align teams on priorities using clear rationale and performance insights.
• Contribute to broader team planning by bringing forward market/partner insights, performance trends, and growth opportunities across your portfolio.
• Operational Excellence & Governance
• Deliver campaigns with a high standard of accuracy and compliance in a regulated environment, recognizing the impact of errors on partner trust and brand credibility.
• Enforce rigorous QA and launch readiness across all assets and measurement (links, UTMs, offer details, DISCLAIMERS, sponsor-facing comms), minimizing rework and execution risk.
• Own campaign setup discipline: ensure tracking, tagging, reporting structures, and documentation are consistent, reliable, and audit-ready.
• Manage program budget inputs and operational tasks (e.g. invoice processing, spend pacing inputs, monthly business review decks), flagging risks and variances early, and ensuring efficient allocation of resources.
• Improve “ways of working” through templates, checklists, and process enhancements that increase speed, quality, and predictability of delivery.

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of progressive experience in performance marketing, lifecycle marketing, or integrated campaign management with measurable outcomes accountability.
• Demonstrated experience owning multi‑channel acquisition and/or retention programs end‑to‑end (planning through optimization and reporting).
• Strong analytical and problem‑solving skills; ability to translate data into decisions and a prioritized optimization roadmap.
• Fami…