Communications & Content Manager

About the job

Communications & Content Manager

Location:

Toronto, Ontario | Hybrid

Reports to:

Director of Marketing & Communications

Direct Report:
Social Media Coordinator

Department:
Marketing & Communications

IDRF is looking for a Communications & Content Manager who can lead our content strategy, own our email marketing program, grow our public presence through media and thought leadership, and manage our Social Media Coordinator.

This is a hands‑on leadership role that sits at the intersection of content creation and external communications. You will develop content strategy deciding what to say, to whom, on which channel, and at what stage of the donor journey and write high‑impact content yourself, from donor reports and blog posts to press releases and fundraising appeals. You will also build and manage IDRF’s media relationships, secure coverage for our programs and impact, and position IDRF’s leadership as trusted voices in the Canadian humanitarian and charitable sector.

You will collaborate closely with our Senior Graphic Designer, who leads the visual and creative strategy side of campaigns, to develop integrated work where messaging and visual storytelling reinforce each other.

This role is ideal for someone who can write compelling copy that moves donors, craft a press release that earns coverage, thinks strategically about audience and channel, and is energized by the challenge of communicating a humanitarian mission to diverse Canadian audiences from mosque communities to media outlets to corporate partners to the broader public.

• Develop and own IDRF’s content strategy: audience segmentation, messaging frameworks, editorial calendar, channel planning, and content themes that support fundraising and awareness goals.
• Write high‑quality content including blog posts, donor impact reports, campaign narratives, fundraising appeals, website copy, email campaigns, and thought leadership pieces.
• Develop core messaging frameworks and narratives that bring IDRF’s programs and impact to life through storytelling that encourages giving.
• Collaborate with our Senior Graphic Designer on campaign concepting: you bring the message, audience insight, and channel strategy; they bring the visual concept and format recommendation. Together, you develop integrated campaign approaches.
• Ensure all content aligns with IDRF’s brand voice, Islamic values, and messaging guidelines, while remaining accessible and compelling to broad Canadian audiences.
• Research, brainstorm, and produce SEO‑focused content (blogs, guides, landing page copy) to drive organic traffic and donor awareness.
• Leverage AI tools to build content efficiencies while maintaining quality and authenticity.

• Develop and execute IDRF’s public relations strategy to grow the organization’s visibility, credibility, and presence in Canadian media and public discourse.
• Write and distribute press releases, media advisories, and public statements related to IDRF’s programs, emergency responses, campaign milestones, and organizational developments.
• Build and maintain relationships with journalists, editors, and media outlets — particularly those covering humanitarian issues, the Canadian charitable sector, and Muslim community affairs.
• Proactively pitch stories and develop media angles that position IDRF’s work, impact data, and field stories as newsworthy and relevant to current public conversations.
• Develop and grow IDRF’s thought leadership program: identify opportunities for IDRF leadership to contribute op‑eds, commentary, panel appearances, podcast interviews, and conference presentations on humanitarian, development, and faith‑based philanthropy topics.
• Draft thought leadership content (op‑eds, speeches, talking points, commentary) on behalf of IDRF’s senior leadership, ensuring alignment with organizational positions and messaging.
• Monitor media coverage and public conversation relevant to IDRF’s mission areas (humanitarian aid, international development, Canadian Muslim community, charitable sector trends). Surface opportunities and flag risks to the Director.
• Support…