Social Media Manager

Elevate Your Career and Impact at Second Harvest

Location: Etobicoke, ON

Date: July 2026

Department: Marketing & Communications

Reports to: Senior Manager, Digital Strategy

Status: Full-Time (Existing vacancy)

Salary: $67,000-$70,000 Per Annum Plus Benefits

Work Type: Hybrid

Time Required on Site: 50% (approximate)

Second Harvest is Canada’s largest food rescue organization and the expert in perishable food recovery. We rescue surplus, unsold food from across the supply chain and redistribute it to non-profits across the country to feed communities. Demonstrating our values of Innovation, Impact and Integrity, we strive for No Waste. No Hunger.

If you are ready to bring your expertise and innovation to a mission-driven organization, this is your moment.

Think we’re just about redirecting food surplus? Think bigger.

• Pioneers in food rescue, we are a renowned leader in perishable food redistribution across Canada.
• With a mission fueled by a no-waste, no-hunger ethos, we’re not just changing the game—we’re rewriting the rules.
• Our strategic approach aligns with the United Nations’ Sustainable Development Goals (SDGs), making every day a step toward global change.

The Social Media Manager plays a key role in expanding Second Harvest’s reach and visibility among both business audiences (B2B) including food businesses, donors and industry stakeholders and the general public (B2C), using social media to educate Canadians about food rescue, food waste and the impact of our work.

Working alongside the Marketing & Communications team, you’ll lead the social media strategy and execution for organizational campaigns, developing channel-specific content plans that build awareness, grow our community and inspire action.

We’re looking for a strategic, creative and data-driven marketer who excels in storytelling, community building and content creation. The ideal candidate is comfortable managing paid social campaigns, analyzing performance data and confidently representing Second Harvest on camera as a trusted voice of the organization.

• Develop and implement Second Harvest’s annual social media content strategy and calendar aligned with organizational priorities, fundraising goals and marketing campaigns.
• Manage Second Harvest’s social media presence across Facebook, Instagram, Linked In, X and You Tube, ensuring each platform supports organizational goals and reaches its intended audience.
• Execute the day-to-day management of our social channels, including content creation, scheduling, publishing, optimization and community management across both organic and paid social.
• Create engaging, platform-specific content, including copy, photography, graphics and short‑form video that brings our brand and mission to life.
• Confidently appear on camera as a representative of Second Harvest, creating authentic content that engages and grows our online community.
• Plan and coordinate photo and video shoots with staff, volunteers, partners and community members, with regular travel to our Etobicoke office and events as required.
• Build and nurture Second Harvest’s online community through proactive social listening and timely
• Develop and manage relationships with influencers, content creators and organizational ambassadors to amplify campaigns, strengthen partnerships and extend our reach.
• Analyze social media performance and deliver regular reporting, using insights and recommendations to optimize strategy, content and campaign performance.
• Stay current on emerging social media trends, platform updates and best practices, bringing fresh ideas and innovative approaches to our digital strategy.
• Support other digital marketing initiatives and organizational priorities as needed.

• 2+ years of professional social media management experience with a brand, organization or agency.
• Proven success in developing and executing social media strategies, content calendars and integrated campaigns.
• Hands‑on expertise with Meta Business Suite, including paid social campaign management and optimization.
• Strong…