Vice President of Influence at Publicis

Lead the charge as Vice President of Influence with Publicis Groupe Canada in Toronto. Drive brand growth through influencer strategy and operational excellence in this exciting role.

As a VP, you will shape the agency's influencer and creator product positioning within a new social agency. This role involves strategic oversight, operational leadership, and defining the future of influence, particularly as AI transforms our industry. You’ll collaborate with specialized teams to ensure influencer marketing is embedded in core strategies.

Key Responsibilities:

• Shape and define influencer and creator product positioning

• Serve as the key decision‑maker for influencer strategy

• Institutionalize department processes for clarity and scalability

• Determine POV on AI's role in influencer marketing

• Lead growth strategies for new business pitches

Requirements:

• 12+ years in influencer, PR, or social agencies

• Proven experience developing strategic frameworks

• Strong understanding of creator ecosystems

• Experience embedding AI into operational practices

• Excellent communication and storytelling skills

Become the visionary leader who drives integrated influence at Publicis Canada.
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