Customer Marketing Director

At this time, Ericsson Canada Inc. does not provide immigration assistance/sponsorship now or in the future for this position.

About This Opportunity
Ericsson is seeking a  Customer Marketing Director – Customer Unit (CU) Canada  to lead the connection between customer marketing strategies and business priorities across Canada’s Communication Service Providers (CSPs), mission‑critical networks, and critical infrastructure segments. This is an individual contributor role based in  Mississauga, Ontario, Canada , with significant cross‑functional influence across CU leadership, account teams, and the broader Marketing & Communications organization in the Americas.

The successful candidate will bring a strategic and hands‑on approach to account‑based marketing (ABM), acting as a trusted advisor to CU Canada leadership while helping guide how marketing investments are deployed to accelerate short‑, mid‑, and long‑term business objectives. This role also champions the use of generative AI and data‑driven tools to personalize customer journeys and move toward insight‑led, always‑on marketing.

What You Will Do

Develop and own integrated ABM strategies and annual plans for Canadian CSPs and mission‑critical networks (including Utilities and critical infrastructure), aligned to CU business priorities and growth targets

Integrate digital, hybrid, and in‑person engagements to drive measurable demand across portfolio areas

Collaborate with the Communications Lead in Canada to bring the Canada marketing & communications plan to life, ensuring a single, consistent Ericsson narrative

Partner with the Government & Policy Advocacy Lead to align customer marketing activities with Ericsson’s policy priorities in Canada

Co‑orchestrate the marketing communications calendar — announcements, thought leadership, social, and customer storytelling — in a coordinated, mutually reinforcing way

Participate in CU and key account planning, providing market, customer, and competitor insights to accelerate growth

Translate account strategies into prioritized, measurable marketing plans with clear objectives and success metrics

Plan and lead customer events, workshops, executive briefings, innovation days, and technical showcases aligned to CU roadmaps and Canada‑specific priorities

Build and maintain relationships with CSP and mission‑critical network marketing teams, positioning Ericsson as a strategic and innovative partner

Lead or co‑lead joint marketing and co‑branding opportunities (e.g., joint announcements, case studies, digital campaigns)

Adapt global and regional content for Canadian CSP and mission‑critical‑network audiences, including bilingual (English/French) considerations where relevant

Champion the adoption of generative AI and data‑driven approaches to scale personalized customer journeys and optimize campaign performance

Contribute to cross‑CU, regional, and global marketing programs, sharing learnings and best practices

The Skills You Bring

12+ years of experience in B2B marketing roles (product, customer, strategic, digital, and/or field marketing) in a technology environment

Strong understanding of telecoms, CSP, and mission‑critical/critical‑infrastructure (e.g., Utilities) markets

Proven expertise in account‑based marketing (ABM) strategy, orchestration, and execution for complex, multi‑segment accounts

Demonstrated ability to lead and influence virtual, cross‑functional teams across multiple stakeholders and time zones

Experience working closely with Sales and account teams on joint planning and execution

Excellent written and verbal communication skills, including presenting to C‑level executives in large, complex organizations

Ability to manage complex, technical content and messaging for B2B audiences across a variety of formats and channels

Practical familiarity with generative AI and analytics tools for marketing, personalization, and efficiency

Strong budget planning and management skills, with the ability to optimize investments against clear KPIs

Familiarity with the Canadian market; bilingual (English/French) capability is viewed favorably

Master’s or Bachelor’s degree in Marketing, Business, Commerce,…