Marketing Manager at Virgin Music Group

Lead innovative artist marketing campaigns at Virgin Music Group, part of Universal Music Canada. This role combines creativity and strategy to enhance artist visibility and grow audience engagement.

As a Marketing Manager based in Toronto, you'll report to the Sr. Vice President – Head of Marketing North America. With 4-6 years in marketing, you will have a strong grasp of the music industry's landscape, digital marketing, and fan engagement strategies. This role encompasses directing campaign development and collaborating with various stakeholders to connect artists with their fan base effectively.

Key Responsibilities:

• Lead artist campaign strategies from planning to analysis

• Develop fan-first initiatives to increase awareness and engagement

• Collaborate with partners for effective rollout plans

• Manage campaign budgets and timelines efficiently

• Drive digital marketing efforts, leveraging new platforms

Requirements:

• 4-6 years of marketing experience in creative industries

• Strong knowledge of artist marketing, streaming, and audience development

• Familiarity with global music markets and trends

• Proficiency in digital tools and analytics platforms

• Excellent communication skills and a competitive mindset

Bring your creativity and strategic mindset to elevate artist presence with Virgin Music Group in Toronto.
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