Spécialiste, Programmatique

Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.

• Managing Programmatic Media Campaigns
• Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
• Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
• Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.
• Planning & Reporting on Programmatic Campaigns
• Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
• Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas.
• Programmatic Innovation
• Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
• Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
• Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.

• Action Oriented
• Collaborates
• Customer Focus
• Drives Results
• Communicates Effectively

• Strong attention to detail
• Organization
• Problem-solving
• Excellent written and verbal communication skills
• Data Analysis
• Digital Campaign Management

Direct Manager/Direct Reports

Reports to Manager, Programmatic Media & Digital Operations

No Direct Reports

None

Extended Sitting

On site-5 days per week

Working in an office setting: computer work, camera on virtual meetings

University/College degree in a related area of study, or equivalent experience

1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)

None

Any media platform certifications considered an asset

Experience with media buying in a retail environment

The pay range for this position is between $55,100.00 - $62,000.00