National Sales & Marketing Manager

National Sales & Marketing Manager (Canada)

TYPEBEA | Full-Time

Reports to: Head of Sales (APAC + US) and Global Head of Campaigns & Brand Comms

Help grow one of the world's most effortlessly cool haircare brands in Canada

TYPEBEA: co-founded by Anna Lahey and Rita Ora is reshaping the hair growth, bond building and scalp care space with modern, science led formulas and a strong point of view on individuality. After rapid success across Australia, the UK and Europe, we’ve now our next chapter: our expansion into Canada with Sephora.

We're a lean, agile startup with big ambitions, where everyone leans in to do whatever it takes to win.

TYPEBEA is a fast-growing, hair growth brand, and Canada is one of our biggest opportunities. We're looking for a National Sales and Marketing Manager, someone to own that market end to end - leading the commercial relationship with Sephora alongside the local marketing and brand agenda, so sales and storytelling move as one.

This is a role for a builder. You'll be equal parts commercial operator and brand marketer: owning the numbers and the forecast, and shaping how TYPEBEA shows up in-store, online and in culture. You'll set and drive the execution of the local strategy, with real autonomy as part of a globally distributed team.

It suits someone commercially sharp and creatively confident, as interested in margin and sell-through as in how the brand looks and feels, and happy to step outside their remit when the business needs it.

• Own and deliver TYPEBEA's Canadian sales and profit targets
• Build and lead joint business plans, trade plans and promotional strategies with Sephora
• Use data and category insights to spot trends, optimise performance and unlock growth
• Partner with global teams on forecasting, new product launches and commercial planning
• Balance ambition with pragmatism to ensure strong margins and healthy sell-through

• Ensure TYPEBEA's retail experience is premium, elevated and consistent across all doors
• Conduct regular in-store retail visits, support sales and education sessions, and take a hands‑on approach to driving commercial results.
• Partner with Sephora education teams to build strong brand knowledge and advocacy, assist with delivering the education materials.
• Bring global campaigns to life in a way that feels locally relevant and culturally aligned
• Create Canadian brand moments and activations that reflect TYPEBEA's modern aesthetic
• Think entrepreneurially: find smarter ways to improve ROI, embrace AI and challenge the status quo
• Be comfortable in front of and behind the camera for social and educational content
• Act as the point of contact for all local supply chain needs in partnership with 3PL
• Provide weekly reporting and proactively pivot plans based on real‑time market insights

• Build genuine, trusted relationships with Sephora's buying, planning, education and marketing teams
• Represent the Canadian market internally, championing insights, opportunities and risks
• Collaborate with cross functional teams internally:
  Marketing, Digital, Supply and Finance
• Maintain strong reporting and CRM discipline
• Collaborate effectively with colleagues across different cultures, regions, and time zones as part of a global team.
• Confident managing relationships across a globally distributed team, working independently and maintaining momentum without day‑to‑day support. Able to communicate effectively across channels, align stakeholders across markets and functions, and operate successfully within a global business where shared ownership and self‑sufficiency are essential.

• Track weekly and monthly results, providing clear insights and recommendations
• Stay ahead of category movements, competitive shifts and Canadian beauty trends
• Influence global teams with strong local intelligence and point of view

• Support with execution of the Canadian marketing plan and calendar, aligned to global brand strategy and local commercial priorities.
• Adapt and bring monthly campaigns and product launches to life for the Canadian market. Execute events and activations that deepen brand…