Director of SEO and Content Strategy

Position: Director of SEO and Content Strategy at Definity
Join Definity as the Director of SEO and Content Strategy, driving innovative digital content initiatives. This flexible, hybrid position focuses on emerging SEO practices and enhancing user experience.

In this influential role, you will lead the development of a robust content infrastructure that engages both brokers and customers. By employing cutting-edge SEO methods, your efforts will ensure Definity stands out in the competitive insurance market. Collaborate with teams to harness AI-driven insights and drive change through effective communication and strategic planning.

Key Responsibilities:

• Develop and implement a strategic content framework

• Prioritize SEO and AI techniques for enhanced discoverability

• Analyze competitor strategies for market differentiation

• Utilize data to personalize content delivery

• Motivate cross-functional teams towards common objectives

Requirements:

• Bachelor's degree in Marketing or Business required

• Over 8 years of content strategy leadership experience

• Fluent in SEO, AEO, GEO, and structured data

• Experience in B2B2C environments preferred

• Strong skills in making data-driven recommendations

Lead Definity's digital transformation by implementing innovative content strategies that engage customers and brokers alike.
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