Lifecycle Marketing Expert

Elevate customer engagement as a Lifecycle Marketing Manager in Canada. This fully remote role focuses on email and SMS campaigns aimed at enhancing retention and lifetime value.

Our partner company seeks a Lifecycle Marketing Manager to drive and scale impactful marketing strategies. With a strong emphasis on strategic execution, you will oversee segmentation, automation, and campaign analytics. As an expert in customer journeys, your work will foster acquisition, retention, and loyalty within a dynamic environment.

Key Responsibilities:

• Develop and manage comprehensive lifecycle marketing strategies

• Build and optimize automated marketing journeys

• Create advanced customer segments based on behavior

• Plan, test, and launch high-performing campaigns

• Ensure compliance with marketing regulations

Requirements:

• 3+ years managing email and SMS marketing

• Proven experience in automated campaign design

• Strong understanding of lifecycle marketing principles

• Excellent copywriting and communication skills

• Ability to analyze campaign performance data

Leverage your expertise to shape successful customer experiences and strategies in this flexible role.
#J-18808-Ljbffr