Senior Product Marketing Manager

Position: Senior Product Marketing Manager at CaptivateIQ
Drive impactful marketing for CaptivateIQ's innovative Sales Performance Management solutions as a Senior Product Marketing Manager. Engage in customer feedback and market insights to enhance product narratives and support sales growth.

As a Senior Product Marketing Manager, you will play a crucial role between Product Management and Go-To-Market teams. Leveraging 7+ years of experience in B2B SaaS, you'll conduct customer discovery, influence product strategy, and ensure messaging aligns with market needs. Your capacity to convert customer insights into actionable feedback will directly shape product development and positioning.

Key Responsibilities:

• Manage customer feedback to guide product roadmap influence

• Develop competitive messaging that resonates with target audiences

• Translate competitive intelligence into strategic insights for the team

• Collaborate with GTM to ensure effective market activation

• Advocate for the voice of the customer throughout the organization

Requirements:

• 7+ years in B2B SaaS marketing or management

• Proven ability to influence product decisions through customer insights

• Experience with technical products and customer engagement

• Skilled in storytelling and clear communication

• Familiarity with SPM or related platforms is a plus

Utilize your insights and experience to shape the future of CaptivateIQ's marketing strategies.
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