Founding Marketing Specialist

Position: Founding Marketing Specialist at Starboard
Drive the marketing initiatives as a founding specialist at Starboard, the AI-native platform for freight. This full-time role is based in Toronto or NYC and combines strategic and tactical responsibilities.

At Starboard, you will be at the forefront of transforming how freight forwarders operate.

Your role will involve creating and executing a comprehensive marketing strategy, building the brand from the ground up, and establishing a self-serve demand generation process. Collaborate closely with key stakeholders to make your mark in a burgeoning industry.

Key Responsibilities:

• Define Starboard’s brand and online identity across channels

• Coordinate marketing efforts for industry events

• Develop foundational SEO and content strategies

• Oversee lead generation for Starboard Light

• Monitor and report on the marketing funnel's performance

Requirements:

• 4+ years in growth marketing, preferably in B2B SaaS

• Demonstrated capacity to drive SEO and content traffic

• Strong analytical skills related to marketing metrics

• Adaptable to changing circumstances with a creative mindset

• Exceptional writing and design capabilities

Lead the charge in establishing Starboard’s marketing function while revolutionizing the freight technology space.
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