Communications and Digital Specialist

Overview

12-month contract (with option to become full-time) – Reporting to the Senior Director, Communications, Marketing, and External Relations. The Communications and Digital Specialist plays a key role in advancing Yee Hong’s mission by delivering high-quality communications that strengthen engagement with residents, families, staff, and the broader community. Guided by Yee Hong’s values of WE CARE, WE COLLABORATE, and WE COMMIT, this role ensures that all communications reflect compassion, inclusivity, partnership, and accountability in support of residents, clients, families, and staff.

Through storytelling and engagement, this role supports high-quality resident and client care, enhances the family experience, and fosters a connected and informed workforce. The Specialist contributes to the development and execution of integrated communications and digital media plans that enhance Yee Hong’s brand, reputation, and community presence. The role supports organizational change and transformation initiatives by delivering clear, timely, and engaging communications that drive awareness, understanding, and adoption across the organization.

The ideal candidate will have strong creative and visual communications expertise, the ability to develop engaging content, sound digital content production skills, and a high degree of attention to detail and quality assurance. The role requires flexibility to work independently and in a team, effective time management, and the ability to manage complex, competing, and multiple priorities and meet deadlines.

• Strategic Communications and Content Development:
  Support the development and execution of internal and external communications plans aligned with Yee Hong’s Renewal and Performance Plan and organizational priorities. Develop clear, engaging, and audience-focused content for a variety of platforms, including the website, intranet, and social media. Translate complex information into accessible, plain-language communications that support understanding and engagement across diverse audiences. Ensure consistency and alignment with Yee Hong’s brand, voice, and visual identity across all communications.
• Digital Communications and Engagement:
  Manage and maintain digital channels, including the website, intranet, and social media platforms, to build engagement, strengthen online communities, and increase brand awareness. Apply digital best practices and compliance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Canadian Anti-Spam Legislation (CASL). Identify opportunities and provide recommendations to enhance digital effectiveness and user experiences across platforms. Support enhancements to and the redesign of Yee Hong’s website, including content development, coordination, and brand alignment.
• Analytics and Continuous Improvement:
  Track, analyze, and report on communications and digital performance metrics (e.g., engagement, reach, campaign effectiveness). Leverage insights and data to inform recommendations and continuously improve communications strategies and stakeholder engagement.
• Transformation and Change Support:
  Support communications for organizational transformation and change initiatives, including operational readiness for the new Yee Hong Ng Siu Chan Care Centre and digital enhancements, such as a new website. Contribute to organizational readiness by developing communications that support awareness, engagement, and adoption of new initiatives and ways of working.
• Stakeholder Engagement and
  
  Collaboration:
  
  Work collaboratively with internal stakeholders across the organization, including leadership, front-line teams, physicians, volunteers, and the Yee Hong Community Wellness Foundation, to ensure cohesive and on-brand communications. Support relationships with external partners, agencies, vendors, and government stakeholders, as required. Support talent attraction and employer branding initiatives through storytelling and digital campaigns aligned with Yee Hong’s Employee Value Proposition.
• Brand, Reputation and Community Presence:
  Support and uphold Yee Hong’s brand by ensuring consistency with…