Senior Creative Copywriter

Senior Creative Copywriter

We’re looking for a Senior Creative Copywriter with strong experience in the brand, advertising and marketing space
—a seasoned creative who can turn strategic briefs, campaign objectives and consumer insights into thoughtful, effective copy across channels. The ideal candidate has experience building brands, shaping campaign ideas and creating compelling marketing communications within an agency, in‑house creative team or fast‑paced retail environment.

Reporting to the Manager, Creative Copy & Content
, you’ll be a key creative partner—equally strong as a writer, editor and concept thinker. You’ll help develop brand‑led ideas, write persuasive copy for integrated campaigns and bring Canadian Tire’s voice to life across digital, social, email, site, in‑store and other marketing touchpoints.

If you’re a senior copywriter who thrives on big ideas, clear strategy and consumer‑focused storytelling, we’d love to hear from you.

• Lead creative conceptualization and iteration for marketing campaigns, promotions, and seasonal moments
• Concept development (work with art directors)
• Write engaging, purposeful copy across digital and print channels, including site, email, social, and in‑store materials
• Champion brand tone of voice and expression across the OMNI‑channel process
• Creative Governance:
  Support copy editing and quality control to ensure consistency and excellence
• Proactively develop ideas and solutions that align with both brand and business goals
• Confidently present creative concepts to project stakeholders and leadership
• Embrace AI automation as a creative and productivity tool in your workflow

• 7+ years as a copywriter within an agency or in‑house creative team
• A strong portfolio showcasing brand‑led and retail storytelling
• Strong experience mentoring other writers and giving feedback on work
• Experience presenting to and working with clients and internal partners
• An editor’s eye for detail, with excellent command of spelling, grammar and style guides
• Proven ability to manage multiple projects and deadlines with confidence
• Exceptional storytelling skills, with the ability to distill complex briefs into clear, engaging narratives
• Strong presentation and communication skills—you can clearly articulate ideas and concepts
• A collaborative mindset and positive attitude that thrives in a fast‑moving, evolving environment
• Up‑to‑date knowledge of social and digital trends across platforms like Meta, Tik Tok, Pinterest, and Snapchat
• A portfolio of your work

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well‑being
• Career growth opportunities and product discounts

53,000–88,000. Our typical hiring range is between 53,000 and 70,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role‑specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2

SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.