Brand Marketing Senior Manager

Position: Brand Marketing Senior Manager at Manulife
Enhance brand strategy and engagement with Manulife as a Senior Manager in Brand Marketing. Lead integrated campaigns and stakeholder collaboration in a hybrid work environment.

In this pivotal role, you’ll execute Manulife’s brand strategy, focusing on campaign activation and customer engagement initiatives. You’ll leverage strong project leadership to drive brand awareness across various channels including digital and social media. Your impactful storytelling will optimize brand consideration and performance, making a real difference.

Key Responsibilities:

• Lead execution of integrated brand and proposition campaigns

• Drive customer engagement through innovative brand activations

• Monitor and analyze campaign performance for improvement

• Manage brand governance and internal stakeholder guidance

• Collaborate with agencies for high-quality campaign delivery

Requirements:

• Bachelor’s degree in Marketing or related field

• 10–15 years of brand marketing experience

• Proven leadership in large-scale campaigns

• Strong analytical and problem-solving skills

• Excellent communication in English and Chinese

Take the lead in crafting impactful brand experiences with Manulife’s hybrid team!
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