SEM Specialist Google & Bing

Position: SEM Specialist for Google & Bing
Transform digital advertising as a Search Engine Marketing Specialist at Clio in Toronto. Focus on optimizing Google and Bing campaigns, driving conversion through data-driven insights and strategies.

This 12-month contract targets mid to senior level candidates with 4-5 years of SEM experience in a B2B setting. You will be responsible for managing innovative campaign types such as PMax and Demand Gen while effectively utilizing your expertise in Conversion Rate Optimization and A/B testing. Join a high-achieving performance marketing team to execute impactful campaigns.

Key Responsibilities:

• Optimize ad copy and digital assets for campaigns

• Conduct comprehensive keyword research and expansion

• Analyze competitor strategies and market positioning

• Report on performance metrics like CTR and CPC

• Audit landing pages for conversion enhancements

Requirements:

• 4-5 years of SEM experience on Google and Bing

• Expertise in Conversion Rate Optimization and A/B testing

• Proficient in Excel and Google Sheets

• Familiarity with Hub Spot and Salesforce

• Experience in B2B SaaS settings

Drive revenue growth through strategic SEM efforts with Clio!
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