Senior Marketing Manager

Responsibilities

Develops a deep understanding of priority business areas, market themes and client issues

Creates compelling, consistent narratives that address clients’ most critical concerns

Manages key stakeholder relationships and expectations

Develops high quality, marketing campaigns that raise awareness

Identifies and builds connected client journeys including defining target clients

Oversees editorial calendar to ensure on-time delivery of quality deliverables

Liaises with external agencies and vendors including ad agencies

Monitors CRM and identifies opportunities to build campaigns

Effectively manages and monitors marketing budgets

Plans and manages event logistics, including invitation development and distribution

Requirements

Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing

Working experience in developing strategic marketing plans and budgets

Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously

Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills

Knowledge of Salesforce Marketing Cloud an asset

Innovative problem solver comfortable proposing new ideas and solutions

Proven background in quantitative and analytical skills

Proven effectiveness working with virtual teams across different geographic areas.

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