Marketing Strategy Manager

Branded Content Sr. Manager

We are seeking an experienced and strategic Branded Content Senior Manager to lead brand positioning and content strategy for Thomson Reuters across Latin America. This role sits at the intersection of Brand and Demand Generation, ensuring that all branded content efforts drive both commercial impact and long‑term brand equity in the region. You will be responsible for shaping the regional brand narrative, leading thought leadership initiatives, managing owned content channels, and developing brand ambassador programs — all in alignment with Thomson Reuters’ global strategy.

As a Branded Content Senior Manager, you will:

• Build and lead the regional brand narrative for Latin America, aligned with Thomson Reuters’ global positioning while making it relevant for local audiences — including managing the transition and coexistence of strong local brands still recognized by key segments in the region.
• Act as the strategic bridge between Brand and Demand Generation, ensuring branded content supports pipeline and commercial goals without compromising brand coherence.
• Develop and oversee thought leadership strategies that position Thomson Reuters as a trusted reference across key regional topics, including AI, Technology, Regulatory Environment, Tax, and Legal.
• Lead brand ambassador programs, identifying and empowering executives and specialists to expand Thomson Reuters’ reach and credibility across digital channels.
• Manage and optimize owned content channels — blog, portal, corporate website, newsletters, and social media — with a focus on sustainable organic growth and audience engagement.
• Oversee the brand’s social media presence, ensuring alignment between the editorial calendar, tone of voice, and both regional and global campaign strategies.
• Coordinate the branded content editorial calendar in close collaboration with PR and Demand Generation teams, ensuring consistent messaging across all communication initiatives.

For this role, we are looking for professionals with the following skills and experience:

• Bachelor’s degree in Marketing, Communications, Journalism, Advertising, or related field.
• Experience in brand management, content strategy, or integrated marketing, preferably in B2B or technology‑driven environments.
• Proven ability to build and execute branded content strategies, including thought leadership programs and editorial planning at a regional or global scale.
• Deep understanding of the Latin American market, with the ability to adapt global brand narratives to local audiences and cultural nuances.
• Hands‑on experience managing owned media channels with a focus on organic growth and audience engagement.
• Strong commercial mindset, with the ability to translate business goals into compelling content initiatives that connect brand and revenue.
• Experience leading brand ambassador or executive visibility programs across digital platforms.
• Collaborative and cross‑functional profile, with strong stakeholder management skills and the ability to work effectively with PR, Demand Generation, and global brand teams.
• Fluency in English required;
  Spanish proficiency is a strong plus given the regional scope of the role.

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