Dir., Marketing

Job Overview

The 1:1 Practice job family encompasses targeted marketing campaign execution from planning, through execution, to performance tracking. These roles partner with internal business units/channels and Marketing experts across the organization to create and execute world‑class marketing strategies, plans, and campaigns that drive shareholder value and increase customer loyalty. As key business partners, 1:1 marketers act as consultants on all aspects of 1:1 marketing, influencing the marketing strategy and ensuring that marketing programs are delivered flawlessly, leveraging data and insights for the best customer experience.

Roles in this job family include a range of capabilities for developing, executing, and managing communications across Marketing, in support of business objectives and in alignment with the TD brand.

• Location: Toronto, Ontario, Canada
• Hours: 37.5 hours per week
• Sector: Marketing
• Compensation: $96,900 - $136,800 CAD

• Creating consumer insights, monitoring trends, building marketing plans, developing/executing integrated marketing campaigns, campaign management, agency collaboration, managing the marketing budget, measuring and optimizing results

• Email, Direct Mail, Advice Prompts (Easy Web/Mobile/Branch/Phone), Statement Messages/Inserts, OBTM, Leads, IVR. Practitioners utilize owned channels within branch, contact centre, ATM, mobile, public and secure sites as well as paid channels.

Reporting to the Senior Group Marketing Manager, 1:1 Practice, this role is dedicated to supporting Credit Cards 1:1 marketing programs and campaigns. The successful candidate will lead the strategy, design, execution, optimization, and evolution of personalized 1:1 marketing campaigns, customer journeys, and programs that drive measurable business results while delivering exceptional customer experiences and supporting business strategies.

• Lead the strategy, design, execution, and optimization of complex 1:1 marketing programs, campaigns, and customer journeys that drive business and customer outcomes.
• Partner with Marketing Planning, Delivery, Channel, Analytics, Technology, and Vendor teams in the development and execution of best‑in‑class 1:1 marketing strategies and programs.
• Participate in quarterly and annual planning activities, providing 1:1 marketing expertise, recommendations, and insights to support business objectives.
• Leverage customer insights, behavioural data, campaign performance results, and market trends to identify opportunities for optimization, personalization, and improved business outcomes.
• Understand the role of different 1:1 channels, personalization capabilities, audience strategies, and testing approaches and use this expertise to influence program design and marketing strategy.
• Lead the flawless execution of programs and tactical plans, partnering with internal and vendor stakeholders while driving go/no‑go decision making, execution readiness, and issue resolution.
• Utilize marketing technology and customer engagement platforms to execute, measure, optimize, and evolve 1:1 marketing campaigns and customer journeys.
• Work with Marketing Planning, business, analytics, channel, and delivery partners to develop data‑driven marketing strategies, testing plans, and optimization opportunities.
• Evaluate program effectiveness through ongoing measurement, analysis, and post‑implementation reviews, developing recommendations and incorporating learnings into future initiatives.
• Influence stakeholders and navigate complex challenges by proactively identifying risks, dependencies, opportunities, and solutions.
• Ensure ongoing communication and alignment with stakeholders regarding progress, results, risks, and key decisions.
• Adhere to approved marketing processes and procedures to manage projects effectively and deliver against business objectives.
• Maintain appropriate project documentation, records, and status reporting to support governance and decision making.

• Prioritize and manage workload to meet business objectives, service level…