Influencer Marketing Manager

About the Job
As Influencer Marketing Manager, you are responsible for defining, developing, and executing influencer marketing strategies across priority brands. You own influencer programs end to end, from strategic planning through execution, governance, measurement, and optimization, ensuring programs are authentic, compliant, and performance‑driven.

You play a key role in strengthening brand relevance within culture by leveraging creators as a core pillar of the marketing ecosystem. This role partners closely with Brand Marketing, Media, Corporate Affairs, Regulatory, Legal, and Agency teams.

The annual base salary range for this position is $70,000.00 to $ CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions.

Danone Canada also offers a competitive short‑term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options.

As part of our commitment to transparency in our hiring practices, we may use AI‑enabled tools at certain stages of the recruitment process. However, all final hiring decisions are made by people.

This posting is for a newly created role.

About You
Influencer Strategy & Planning

Develop and own influencer marketing strategies aligned to brand objectives, target consumers, and annual marketing plans

Define the role of influencers within the broader marketing ecosystem (brand, social, PR, media, e‑commerce, shopper marketing)

Identify white spaces, emerging creator trends, and platform innovations to keep brands culturally relevant

Creator Identification & Partnerships

Source, evaluate, and onboard creators across platforms (Instagram, Tik Tok, You Tube, and emerging channels)

Build long‑term creator partnerships and ambassador programs versus one‑off activations

Ensure diversity, inclusivity, authenticity, and strong brand fit across all influencer partnerships

Campaign Execution & Management

Lead influencer programs end to end; briefing, contracting, content development, reviews, approvals, posting, and optimization

Manage timelines, deliverables, and budgets with rigor and precision

Collaborate closely with internal teams and agencies to ensure creative excellence and brand consistency

Governance, Risk & Compliance

Ensure all influencer content is fully compliant with brand guidelines, legal requirements, and disclosure standards

Partner with Regulatory and Legal teams to mitigate risk

Stay current on evolving influencer marketing regulations and platform policies

Measurement & Performance

Define KPIs and success metrics (reach, engagement, brand lift, consideration, conversion where applicable)

Analyze performance and deliver clear, actionable post‑campaign reporting

Use insights to continuously optimize creator mix, content formats, and investment decisions

Cross‑Functional Collaboration & Expertise

Work closely with internal and external partners

Contribute to integrated campaign planning and always‑on brand storytelling

Act as the internal influencer marketing thought leader and subject‑matter expert.

The ideal candidate will have the following qualifications and skills

5+ years of experience in influencer marketing, social marketing, or digital brand roles

Proven experience managing influencer programs end to end

Strong understanding of the creator economy, platforms, and emerging trends

Experience managing agencies, vendor partners, and budgets

Ability to balance creativity with structure, governance, and performance rigor

Excellent communication, relationship‑building, and project‑management skills

CPG, food & beverage, wellness, or lifestyle brand experience is a strong asset

About Us
Danone Canada is part of Danone, the largest certified B Corp™ in the world, proudly using our business as a force for good – creating value for people, communities, and the planet. Guided by our long‑standing mission to  bring health through food to as many people as possible , we embed this purpose into every aspect of our operations.

Our workforce spans the…