Marketing Manager, Nescafé

Business area: Nestlé Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;

Hybrid

While Nestlé is known for Kit Kat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people. We strive to lead a people‑focused culture that empowers employees to bring their authentic selves to work each day. With 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good, we’re a team of changemakers who are curious and challenge the status quo, taking risks that drive us forward.

Our focus is not only on nourishing our customers, but also on enriching employees. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect: We are looking for a Marketing Manager, Nescafé Coffee based at our North York Office reporting into the Senior Marketing Manager, Nescafé Coffee. This role will lead the strategic roadmap for a range of the Nescafé Coffee portfolio and is an opportunity to plan, develop and execute marketing plans that strengthen, evolve, and grow the Nescafé brand.

As a Marketing Manager, you will work on projects across key segments of the Nescafé portfolio. This is a great opportunity to lead brand strategy and execution to bring growth to the category, working daily with various stakeholders and cross‑functional teams locally and globally, with autonomy and support to thrive.

• Leverage brand, consumer and business data to build brand strategy & activities that support Nescafé over both the short‑ and long‑term horizon.
• Develop and nurture strong relationships with local and global stakeholders and local cross‑functional teams, especially sales, demand & supply, and finance.
• Leverage key consumer/customer insights to develop strategies that build competitive advantage across the 4
  
  Ps (Product, Price, Place, Promotion) across multiple segments and channels.
• Responsible for developing a 3‑5 year I&R plan in Canada in line with Global strategy (where applicable), assessing the business and consumer needs locally.
• Leverage the strength of the Nescafé brand through translation of insights to action, creating and/or adapting compelling communication and effective media strategies.
• Coach & develop an assistant marketing manager, actively communicating expectations, providing regular coaching and development to support their growth.
• Accountable for the P&L, managing internal and external changes impacting plans and budget within a specific range of the Nescafé Coffee portfolio.

• 7+ years of brand and product management experience, ideally in CPG, with a bachelor’s degree in business, marketing, or a related field (or equivalent experience).
• Experience working with global brands and external agency partnerships, including developing creative briefs and leading integrated, large‑scale marketing campaigns.
• Demonstrated success in applying core marketing and brand management fundamentals, with a proven track record of driving brand growth, delivering innovation, and managing P&L to achieve strong business results.
• Strong analytical, strategic, and execution skills, with proven experience leveraging financial and Nielsen data insights to develop actionable recommendations that drive informed business decisions.
• Proven experience leading and developing high‑performing teams, while successfully managing cross‑functional, cross‑divisional, and enterprise‑wide initiatives to deliver business results.
• Strong understanding of the CPG commercialization process, with the ability to navigate complex business environments and leverage organizational resources to drive successful product launches and growth.
• Results‑driven and self‑motivated, with an entrepreneurial mindset, intellectual curiosity, and a passion for innovation and continuous improvement.

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment.
• Company matched pension plan.
• Four weeks of vacation and five…