Manager, Marketing

Who we are

Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 15 million members and growing! We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their way.

We're the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the support of three iconic Canadian companies. With over 100 team members and plans to grow more, we're an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.

Our motto is "Love what's next," and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead.

Reporting to the Account Director, we are looking for a Manager, Marketing to take ownership of strategic marketing plans and partner relationships. You will take a data-driven approach to build 12-month strategies working in collaboration with stakeholders in your assigned portfolio. You will apply key insights to optimize marketing performance, influence decisions, and work towards achieving growth objectives.

This posting is for a full-time, hybrid role, working three days per week on-site at our Toronto office.

Influence and exposure. You want to take on a high visibility role, gaining exposure to owners, leaders, and partner stakeholders. You will be a part of Scene+’s Centre of Marketing Excellence, building annual marketing plans for high-profile partner accounts; collaborating with cross-functional teams to bring your portfolio to market. You will play a key role in growing our membership by leveraging data to build, implement and continuously optimize strategic marketing plans.

Impactful simplicity. You'll be part of a future-forward team that values authenticity and invites fresh perspectives. You will work across a wide range of projects as part of an in-house team working with national brands. Your work will be experienced by millions of Canadians.

Anticipation. With over 30% of our team promoted within the last year, we have a proven history of supporting the growth of our people. You will work with a team that prioritizes inclusivity and collaboration and supports the development and growth of each other. Whether you want to move into other aspects of marketing, another area of our business or one of our parent companies, there is always something to look forward to.

• Build annual marketing plans. You will meet with your assigned portfolio partners to understand their business objectives and to align promotions and offer designs with the budget, timeframe, as well as our goal to satisfy and delight members. You will develop a rolling 12-month strategic marketing plan to drive portfolio adoption and meet monthly targets.
• Monitor portfolio results. You will analyze offer and campaign data to draw insights and improve marketing effectiveness and program returns over time. You will develop strategies for incremental improvements to the promotion and marketing process, offers and plans. You will oversee the deployment of assets and media across all relevant owned, paid and earned channels in consultation with the Marketing Delivery team.
• Nurture strong working relationships. You will gain trust with Partners in your portfolio, influence decisions, navigate differing needs, communicate, and create an overall positive experience. You will collaborate with internal teams, negotiate marketing calendars, and ensure your portfolio objectives are prioritized and fulfilled.
• Report. You will regularly present portfolio performance and optimizations to senior management. You will identify factors that contribute to or hinder objectives, track and analyze activities across the ecosystem related to your marketing strategy, and be accountable for applying data insights to the next campaign or quarterly plan.

• The strategic expertise. You have…