Head of Marketing & Communications

Cameron Stephens is looking for a marketing leader to build and elevate the function at one of Canada’s most respected commercial real estate capital managers. The Head of Marketing & Communications will be the firm’s lead storyteller and brand steward, thinking strategically about how the firm is positioned in market and executing hands‑on without a large team behind them. Strong writing is central to the role — the successful candidate writes, and writes well, producing the firm’s most important materials personally rather than handing that work to agencies or junior staff.

At Cameron Stephens, marketing is a strategic function. The Head of Marketing & Communications works closely with the leadership team on go‑to‑market decisions, partners directly with Capital Markets and Origination, and brings a genuine point of view on brand, positioning, and commercial priorities.

Reporting directly to the Chief of Staff, this role sits at the intersection of capital markets expertise and modern marketing craft. The successful candidate is digitally savvy, comfortable with AI tools, and fluent in the language of capital management, real estate funds, and wealth. As the firm’s marketing function matures, there’s a clear path for this role to grow in scope and seniority.

What sets this role apart from a conventional asset management marketing position is the mandate to market to two distinct audiences that together make up Cameron Stephens’ business model. On one side are investors — institutional investors, family offices, and high‑net‑worth individuals who supply the capital the firm deploys. On the other are borrowers — the real estate operators and sponsors who use that capital to finance their projects.

The two audiences reinforce each other: credibility with one builds momentum with the other, much like two halves of a single whole.

The Head of Marketing & Communications will build a unified brand that resonates credibly with both investors and borrowers, tailoring messaging, content, and channels to each audience’s distinct context and decision‑making process. That’s what makes the role strategic: it takes judgment about how the two audiences reinforce each other, beyond simply producing materials for each in isolation.

• Act as a strategic advisor to firm leadership on brand identity and market positioning within the Canadian capital management landscape
• Define the firm’s voice, positioning, and messaging architecture across all audiences, including institutional, retail wealth, intermediary, and talent
• Ensure brand consistency across every touchpoint, from digital and print to events, earned media, and direct communications
• Benchmark the firm’s brand perception relative to peers and identify whitespace opportunities

• Develop a content strategy and calendar anchored in capital markets insight, real estate trends, and investment strategy that builds the firm’s long‑term credibility
• Author and produce high‑quality thought leadership pieces, including market commentaries, investor letters, and sector outlooks; project manage white papers in partnership with industry thought leaders and subject matter experts
• Identify and develop emerging industry trends to position Cameron Stephens as a forward‑thinking voice in the market
• Develop and place sponsored content in key financial publications and digital channels
• Build a content engine that educates, attracts, and retains investors and intermediaries
• Serve as a strategic partner to Capital Markets and Origination, helping shape go‑to‑market approach and priorities
• Quarterback the development of pitch decks, fund fact sheets, investor presentations, and product sell sheets — owning messaging, narrative, and brand alignment, and directing external design resources, if necessary, through to final production
• Create and maintain a library of sales enablement materials tailored to different audience segments (institutional, wealth advisors, family offices)
• Support new product launches with go‑to‑market strategy, naming, and positioning materials
• Develop…