Reverse Mortgage Marketing Manager at EQB

Shape EQB's growth trajectory as a Senior Growth Marketing Manager dedicated to reverse mortgages. This strategic role blends marketing expertise with direct consumer engagement to drive conversions.

You will report to the Director of Marketing Growth Businesses at EQB, guiding growth marketing projects for the reverse mortgage segment. This position will enable you to experiment and leverage data insights to strategize effective consumer pathways.

Your role encompasses collaboration with diverse teams to enhance marketing execution and customer interactions.

Key Responsibilities:

• Craft growth strategies that leverage data and market insights

• Drive improvements in conversion rates through effective tactics

• Lead enhancements of digital platforms and marketing tools

• Develop comprehensive campaigns to engage target demographics

• Communicate project impacts through detailed performance reporting

Requirements:

• 5-7 years of experience in marketing roles

• Educational background in Marketing or Communication

• Demonstrated project management proficiency

• Knowledge of web analytics and reporting tools

• Strong skills in creating engaging content for consumers

Bring your innovative spirit to EQB and help revolutionize the banking experience for Canadians.
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