Marketing Coordinator

About my Blueprint

my Blueprint is a leading developer of K-12 EdTech tools used by over 1 million students across Canada. We create best‑in‑class digital portfolios and career/life planning tools to support student success and documentation of learning. You can learn more about us at

Reporting to our Director of Marketing, we are seeking a highly organized, execution‑focused Marketing Coordinator to support and accelerate marketing initiatives across the business (new business and customer marketing).

This role is ideal for someone with 1–2 years of full‑time marketing experience who thrives in a fast‑paced environment and takes pride in delivering accurate, on‑time, high‑quality work. While there is room to grow, this role requires immediate contribution, ownership, and consistent execution. You will be responsible for translating strategy into executed campaigns and measurable outputs across content creation, event coordination, digital marketing, email marketing, and social media.

Strong foundational skills — communication, prioritization, attention to detail, and the ability to apply feedback — are required for this role.

• Content Creation: Write compelling blog posts and develop sales enablement resources such as one‑pagers, and draft and schedule marketing emails.
• Event Coordination: Serve as the primary point of contact with event organizers and vendors, create event briefs for on‑site team members, manage pre‑ and post‑event processes, and ensure all logistics and materials are executed accurately and on time.
• Social Media: Develop and schedule engaging social media posts, monitor social channels, and engage with the community.
• Digital Marketing: Update and create webpages, set up webinars, and ensure content is accurately published and optimised.
• Customer Marketing: Effectively communicate product updates and support a strong, connected customer community.

• Demonstrate strong attention to detail and clear communication in deliverables.
• Gain a thorough understanding of the brand voice, products, services, and key marketing objectives.
• Assist in drafting and scheduling social media posts and email marketing campaigns.
• Support coordination of at least one event or campaign component.

• Demonstrate ability to manage multiple concurrent deadlines successfully.
• Take full ownership of social media scheduling and community engagement.
• Write and schedule marketing emails independently.
• Write and publish your first blog post.
• Develop one sales enablement resource, such as a one‑pager.

• Consistently apply feedback with measurable improvement in quality and efficiency.
• Prioritise competing initiatives effectively and communicate proactively about timelines.
• Independently execute campaign deliverables aligned with key marketing initiatives.
• Own event coordination from pre‑event logistics to post‑event processes.

• 1–2 years of full‑time marketing experience (B2B or SaaS experience is an asset)
• Bachelor’s degree or diploma in Marketing, Communications, or a related field

• Attention to Detail: You maintain a high standard of accuracy in content, campaign setup, and execution.
• Ability to Apply Feedback: You incorporate input thoughtfully and demonstrate consistent improvement over time.
• Time Management: You manage deadlines responsibly and deliver work on schedule.
• Prioritization: You can assess competing demands and focus on what moves initiatives forward.
• Communication: You communicate clearly and professionally with internal stakeholders and external partners.
• Execution & Ownership: You follow through. You do not wait to be reminded. You take responsibility for outcomes.
• Strong Writing
  
  Skills:
  
  Ability to craft engaging, clear, and persuasive content for various audiences.
• AI Fluency: Comfortable using AI tools for prompting, drafting, refining content, and building simple workflows to increase efficiency. Able to leverage AI to enhance output while maintaining sound judgment and accountability.
• Tools & Platforms: Hands‑on experience using marketing automation, CRM, CMS,…