Senior Demand Generation Specialist

Position: MapsPeople Senior Demand Generation Specialist
Play a crucial role at Maps People as you lead the demand generation initiatives, optimizing AI-powered campaigns and driving measurable business growth in a flexible hybrid setting.

As the Senior Marketing Manager – Demand Generation, you will be the architect behind our demand generation strategy, executing integrated campaigns that boost brand awareness and revenue. You’ll leverage both paid and organic marketing channels to create qualified leads while continuously optimizing performance. Your strategic planning will collaborate effectively with Sales, Revenue Operations, and Leadership to enhance our market impact.

Key Responsibilities:

• Develop and manage demand generation marketing initiatives

• Optimize digital campaigns focusing on ROI and performance

• Create and implement content strategies for audience engagement

• Build responsive landing pages and enhance conversion paths

• Analyze marketing data and track performance metrics

Requirements:

• 4-7 years in B2B SaaS marketing or demand generation

• Demonstrable success in pipeline generation through digital channels

• Expertise in managing Linked In and Google Ads

• In-depth knowledge of SEO and conversion strategies

• Strong analytical skills to connect marketing action with growth

Become the driving force behind AI-powered marketing initiatives at Maps People and amplify our demand generation efforts.
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