Lead Strategic Initiatives Marketing

Position: Lead Strategic Initiatives for Sun Life Marketing
Join Sun Life as the Director for Strategic Initiatives, where you will leverage your expertise to drive Canadian Marketing success. This leadership role emphasizes collaboration, strategic planning, and storytelling.

Reporting to the VP & Canada Chief Marketing Officer, you will play a crucial role in aligning priorities and executing coordinated strategies. Your ability to manage multiple stakeholders and complex projects will enhance the effectiveness of marketing operations. This fixed-term position offers an opportunity to foster a thriving marketing culture and elevate the client experience.

Key Responsibilities:

• Drive performance analysis and reporting within the team

• Collaborate on annual planning and crisis management

• Foster partnerships to enhance marketing activities and outcomes

• Lead production of internal forums and major events

• Create key executive messages and reports

Requirements:

• Bachelor’s degree and a minimum of 7 years in marketing

• Strong preference for experience in digital or channel management

• Proven stakeholder management and influencing skills

• Expertise in problem-solving and analytics-based decision-making

• Experience with leading large-scale internal events

Make significant contributions to Sun Life's marketing initiatives by embracing leadership and strategic direction.
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