Brand Strategy Lead at LifeLabs

Drive impactful brand strategies as a Senior Brand Specialist at Life Labs, in Burnaby, BC, or Toronto, ON. This hybrid role focuses on enhancing brand trust and community engagement.

In this strategic role, you’ll leverage insights to evolve Life Labs’ branding and ensure alignment with market needs. Collaborate with Marketing & Communications teams to elevate brand experiences across multiple channels. Play a crucial part in defining the brand's voice while fostering strong connections with partners and customers.

Key Responsibilities:

• Develop brand strategy aligned with organizational goals

• Create messaging playbooks for consistent brand execution

• Monitor brand performance and translate data into strategies

• Partner with product teams for cohesive brand experiences

• Support external storytelling initiatives to boost brand reputation

Requirements:

• Minimum of 5 years in brand strategy or related fields

• Bachelor’s degree in Marketing, Communications, or Business

• Proven experience in brand governance and performance measurement

• Strong analytical and project management skills

• Excellent communication and storytelling abilities

Make a meaningful impact on Canadians' lives by shaping how Life Labs is experienced nationwide.
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