Performance Marketing Manager in Health

Position: Performance Marketing Manager in Health Sector
Join Green Shield as a Performance Marketing Manager and lead initiatives to improve health coverage across Canada. Manage extensive digital marketing efforts focused on measurable outcomes.

This pivotal role involves reporting to the Director of Digital Marketing and encompasses overseeing high-stakes performance marketing strategies. You will collaborate with diverse teams to ensure alignment of business objectives with marketing goals. Your strategic, analytical, and leadership skills will drive the efficiency of campaigns and budget management.

Key Responsibilities:

• Lead performance marketing project roadmaps with key stakeholders

• Control media budgets ranging from $1M to $5M+

• Establish key KPIs and advanced measurement frameworks

• Evaluate channel performance and drive efficiency improvements

• Optimize paid media strategies across Google and social platforms

Requirements:

• 10+ years experience in performance marketing

• Experienced in managing significant paid media budgets

• Strong analytical capabilities in measurement and forecasting

• Proficient in media buying platforms and analytics tools

• Degree in Marketing or equivalent experience

Leverage your expertise to support Green Shield’s mission for better health outcomes across Canada.
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