Senior Global Demand Generation Manager

WHAT YOU’LL DO

• Develop and execute integrated demand generation programs aligned to regional, segment, product, and revenue priorities, building distinct demand motions for Enterprise and Mid-Market audiences and translating business goals and audience insights into coordinated programs across paid media, SEM, email, webinars, content syndication, and partner channels, managing each from strategy through activation, optimization, and performance analysis.
• Balance new demand creation with pipeline acceleration, account progression, and re‑engagement opportunities, identifying gaps in funnel progression and building programs to improve conversion, velocity, and pipeline movement.
• Use intent, engagement, product, partner, and account‑level signals to identify where demand is emerging and where marketing intervention can have the greatest impact, applying platforms such as 6sense or equivalent technologies to improve account prioritization, campaign activation, and coordination with Sales and BDR teams.
• Evolve Hootsuite beyond a primarily form‑fill‑led demand model toward more proactive, signal‑informed engagement, partnering with Rev Ops and Sales to improve how signals translate into clear action, routing, and follow‑up.
• Partner with Sales, Rev Ops, and Product Marketing to develop and expand Hootsuite's account‑based marketing approach, supporting account selection, segmentation, buying‑group strategy, campaign design, orchestration, and measurement.
• Build and oversee practical, repeatable account‑based programs that reflect the realities of Hootsuite's Enterprise sales motion, testing, learning, and scaling based on evidence rather than treating ABM as a standalone campaign or technology deployment.
• Own demand generation execution for priority partner motions, including Hootsuite's strategic partnerships and growing ISV Suite ecosystem, developing joint campaigns that create value for shared audiences and contribute to measurable pipeline outcomes.
• Oversee co‑branded content, campaign activation, account‑based plays, joint events, and other partner‑led programs, in collaboration with Partner, Sales, Product Marketing, and Rev Ops to improve visibility into account introductions, engagement, progression, and partner‑sourced or partner‑influenced pipeline, establishing repeatable approaches that scale as the partner ecosystem grows.
• Work closely with BDR/SDR, Sales, Rev Ops, Product Marketing, Regional Marketing, Lifecycle, and other channel owners to ensure targeting, messaging, activation, and follow‑up are connected. Define clear expectations for how campaign and account signals move into sales action, nurture, recycling, or continued marketing engagement.
• Perform other related duties as assigned.

• Senior professional and specialized level experience of B2B SaaS demand generation experience, with meaningful responsibility for pipeline creation and revenue outcomes.
• Proven experience building and running integrated demand generation programs across multiple channels. An equivalent combination of education and / or experience will also be considered.
• Strong understanding of Enterprise and Mid‑Market demand motions and how they differ in targeting, engagement, sales alignment, and measurement.
• Hands‑on experience with account‑based marketing, including segmentation, account selection, orchestration, activation, and measurement.
• Experience using intent, engagement, or account intelligence platforms such as 6sense or equivalent technologies.
• Partner marketing or ecosystem experience, ideally within strategic alliances, co‑sell, technology partnerships, or ISV environments.
• Strong analytical judgment and the ability to distinguish activity from meaningful business impact.
• Comfort operating in a changing environment, managing multiple priorities, and making thoughtful trade‑offs based on business opportunity.
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing team needs over individual needs.
• Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or…