Content Strategist & Writer, DXCS; Editorial & Content Strategy Focus

Role

Content Strategist & Writer on the DXCS team (Editorial & Content Strategy focus) responsible for digital editorial strategy on key client accounts, ensuring content is optimized for search and answer engines (SEO & GEO).

• Strategize and plan online content to meet business goals and user needs.
• Create editorial calendars, content outlines, distribution plans, and extensions across channels and formats (web, social, email).
• Write clear, compelling, accessible copy across varied formats, reflecting brand tone of voice.
• Conduct interviews with executives and subject‑matter experts as required.
• Lead copy development in partnership with digital and social media specialists, designers and video producers.
• Partner with internal SEO & GEO specialists to search‑optimize content for discoverability and LLM extraction.
• Leverage data and measurement insights to inform content strategies, planning, topics, and editorial themes.

• 4–5+ years in content strategy, editorial, digital content, copywriting, communications, or related field.
• Exceptional writing, editing, and storytelling skills with ability to adapt tone for different audiences and channels.
• Experience developing content for websites, email, social media, and other digital platforms.
• Working knowledge of SEO best practices; experience with GEO and AI‑optimized content is an asset.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Experience collaborating with cross‑functional teams, including designers, social media specialists, and digital strategists.
• Bachelor’s degree in Communications, Journalism, Marketing, English, or related field, or equivalent experience.

The position is fully on‑site in Toronto, ON. Employees enjoy professional development opportunities, mentorship programs, a vibrant and inclusive culture, and a hybrid work model with office presence around four days a week. Accommodations and flexibility are provided as needed.

Burson is an equal opportunity employer and is committed to hiring exceptionally talented people of all backgrounds and identities.