Senior Project Manager

Position Overview

We are seeking a highly organized, proactive, and seasoned Senior Project Manager to lead end‑to‑end campaign delivery for a premier automotive client. In this role, you will be the operational backbone of a fast‑paced account, managing a diverse portfolio of projects that span national brand‑building campaigns, Tier 2/Tier 3 retail promotions, dealership integrations, and digital‑first activations.

As a Senior Project Manager, you will bridge the gap between Account Service, Creative, Strategy, Production, and Media teams. You thrive in the fast lane, understand the nuances of retail‑driven automotive marketing (where speed‑to‑market is critical), and can maintain a high creative standard while keeping projects on time and on budget.

• End‑to‑End Delivery:
  Oversee the lifecycle of multi‑channel campaigns (broadcast/TV, OLV, print, OOH, digital display, social media, radio, and retail POS) from brief to final delivery.
• Scope & Resource Management:
  Define project scopes, develop detailed estimates, build master timelines, and allocate creative/production resources efficiently.
• Process Optimization:
  Establish, maintain, and refine agile workflows to support rapid turnaround times required for retail automotive campaigns.
• Cross‑Functional
  
  Collaboration:
  
  Act as the central hub of communication between Account, Creative, Studio, Production, and Media teams, ensuring alignment on deliverables, feedback, and deadlines.
• Risk & Issue Management:
  Proactively identify potential roadblocks (scope creep, resource bottlenecks, legal/compliance hurdles) and implement creative solutions before they impact delivery.
• Financial Stewardship:
  Monitor project budgets, track resource hours, manage third‑party vendor costs, and assist in monthly billing reconciliations.
• Compliance & QC:
  Ensure all creative assets meet rigorous automotive tier compliance, legal standards, and brand guidelines before delivery.

• 6+ years of project management experience within a fast‑paced advertising agency.
• Proven experience working on an automotive account (OEM/Tier 1, Regional/Tier 2, or Dealer/Tier
  3) is highly preferred.
• Strong understanding of retail advertising cycles (holiday sales, quarterly events) and ability to pivot quickly in response to market shifts.
• Deep familiarity with agency project management tools (e.g., Asana, , Workamajig, Smartsheet) and digital asset management systems.
• Hands‑on experience delivering a wide range of assets, with a strong emphasis on digital/social, video production, and localized retail assets.
• Exceptional communication, negotiation, and conflict‑resolution skills; ability to motivate teams and hold them accountable.
• Detail‑oriented with a keen eye for complex legal disclaimers and offer‑driven creative.

• Problem Solver:
  You bring at least three potential solutions when issues arise.
• Cool Under Pressure:
  You remain calm, focused, and positive in a high‑volume environment.
• Relationship Builder:
  You build trust across departments and leadership levels.
• Adaptable:
  You pivot workflows without breaking a sweat when priorities change overnight.

Base salary range: $90,000–$140,000 CAD, depending on location, business needs, and experience.

Hybrid work model:
Teams are in the office an average of four days per week. Accommodations and flexibility are discussed during the interview process.

WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.