Senior Demand Generation Specialist

Position: Senior Demand Generation Specialist at Relay
Shape impactful demand generation strategies at Relay, a digital banking platform. In this hands-on role, you’ll engage with accounting partners to drive qualified leads and revenue growth.

As a Senior Demand Generation Specialist, you will spearhead multi-channel programs, working with Sales and Marketing teams to create scalable campaigns. Your focus will be on engaging, converting, and nurturing relationships within the accounting sector. Whether running webinars, executing event logistics, or testing new programs, this role thrives on creativity and adaptability.

Key Responsibilities:

• Plan multi-channel demand generation programs for accountants and bookkeepers

• Collaborate with Marketing, Sales, and Rev Ops to execute campaigns

• Manage logistics for partner conferences and events

• Test new demand channels while optimizing existing strategies

• Build awareness of Relay’s partner program through targeted campaigns

Requirements:

• 2-4 years of B2B demand generation experience

• Proven track record managing digital programs end-to-end

• Strong interest in field marketing and event execution

• Experience with sales metrics and MQLs

• Familiarity with startup environments is a plus

Drive impactful demand generation initiatives at Relay and connect with accounting partners effectively.
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