Sr. Campaign Strategy & ABM Manager

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

The Sr. Campaign Strategy & ABM Manager will be responsible for designing, engineering, and optimizing scalable campaign frameworks that drive account engagement, pipeline creation, and pipeline acceleration across Dayforce's global Demand Center.

This role sits at the intersection of integrated campaign strategy, account-based marketing (ABM), campaign operations, funnel orchestration, and revenue impact. You will build the campaign architecture that enables always-on, sales-aligned journeys across priority accounts, core go-to-market (GTM) motions, and global market segments.

The ideal candidate is both a strategist and an operator—someone who can translate GTM priorities into repeatable campaign systems, engineer multi-touch buyer journeys, partner closely with Sales and Revenue Development, and use performance data to improve conversion across the funnel.

• Design and operationalize scalable campaign architectures across Dayforce's core GTM motions, focusing on building programs that fully leverage our technology stack.
• Use AI to accelerate campaign planning, journey mapping, audience segmentation, message variation, content adaptation, campaign QA, and performance analysis.
• Build integrated buyer journeys that connect awareness, engagement, nurture, inbound conversion, sales follow-up, and pipeline acceleration.
• Develop AI-assisted campaign blueprints that can be adapted across segments, regions, personas, industries, and account tiers.
• Partner with Demand Center, Field Marketing, Partner Marketing, Digital, Revenue Development, and Sales to ensure campaigns are coordinated across channels and stages.

• Build and manage an ABM framework for priority account segments, including target account selection, tiering, messaging, journey design, activation plans, and measurement.
• Develop account-based plays that increase engagement at target accounts before and after opportunity creation.
• Use AI to support account research, buying committee mapping, persona insights, message personalization, content recommendations, and account-specific activation plans.
• Partner with Sales, Revenue Development, and Field Marketing to align campaign motions with outbound prospecting, event invitations, executive engagement, and follow-up.
• Create segment-specific ABM plays that help convert engaged audiences into pipeline and accelerate active opportunities.
• Design programs that increase multi-touch engagement at target accounts, with a specific focus on improving conversion from engagement to MQL, SAL, SQL, SQO, pipeline, and revenue.
• Ensure ABM motions are globally scalable while allowing for regional and segment-level personalization.

• Use AI to identify campaign performance patterns, audience engagement trends, funnel conversion issues, and opportunities for growth.
• Develop a structured test-and-learn roadmap across messaging, channels, audiences, offers, landing pages, nurture paths, sales follow-up, and account-based plays.
• Apply AI-assisted analysis to improve targeting, conversion, personalization, channel mix, content sequencing, and follow-up motions.
• Build feedback loops that convert campaign performance insights into actionable recommendations for Demand Center, Field Marketing, Partner Marketing, Revenue Development, Sales, and Digital teams.
• Identify scalable growth opportunities across existing programs, including ways to expand reach, increase account engagement, improve conversion, and reduce manual campaign…