Manager, Marketing Programs and Events

League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. League closes the gap between what patients need to do and what they actually do, helping health plans and health systems operate at scale.

Position Summary:

The Manager, Marketing Programs & Events owns League CONNECT and the year-round programs that engage the community of leaders around it. Reporting to the Director, Brand Experience & Communications, this role designs and stewards an ongoing membership-style experience for a global community of healthcare leaders, with CONNECT as the annual centerpiece.

This person co-designs the community's full calendar: exclusive programming like thought leadership content, regional round tables, and other member benefits that keep this group engaged with League and each other between CONNECT events. They combine event operations rigor with the relationship-building instincts of someone who has run or worked closely with a membership organization — comfortable with executive-level stakeholders, and able to think in terms of a member journey rather than a single event lifecycle.

League's events and community programs are its most direct signal of market credibility, and the quality of this experience reflects our positioning as the world's leading platform for AI-driven healthcare CX.

What you'll own:

League CONNECT

• Own end-to-end project management of League CONNECT alongside the Director, Brand Experience & Communications — League's primary brand moment and the community's flagship annual gathering.
• Own the attendee/member experience from registration through post-event, ensuring every touchpoint reflects the elevated, exclusive nature of the community.
• Own digital strategy and demand gen for the event, partnering with internal teams on promotional tactics (email, social, SMS) that drive registration, attendance, and engagement.
• Apply strong digital marketing instincts across the full event lifecycle so the digital experience is as considered and on-brand as the in-person one.
• Collaborate with the internal Events & Design team and external agency on event operations — budget tracking, timeline management, cross-functional coordination.
• Manage hotel, venue, and event agency relationships — room blocks, F&B, on-site logistics.
• Own on-site execution alongside the event agency — run-of-show, real-time troubleshooting, vendor coordination.

Community Program Design & Ownership

• Co-design and own the annual calendar of programming for League's community of leaders — thought leadership content, regional round tables, member-exclusive convenings, and other benefits that extend the community's engagement beyond CONNECT itself.
• Define and evolve what "membership" in this community means — value proposition, benefits tiering, cadence of touchpoints, and criteria for participation — in partnership with the Director, Brand Experience & Communications.
• Build relationships with community members between events; act as a consistent, recognizable point of contact who understands their priorities and can represent League with executive presence.
• Identify and program regional round tables and smaller-format gatherings that deepen relationships with members in priority markets.
• Curate and manage thought leadership opportunities for members — speaking slots, content contributions, peer introductions — that reinforce their reason to stay engaged.

Event & Field Marketing Support

• Support production and execution of Ignite, Power Up, and other owned events with the same operational rigor as CONNECT.
• Maintain consistent standards for vendor management, budget tracking, and on-site execution across all owned events.
• Support trade show and field marketing events where capacity allows — digital promotion, vendor coordination, on-site support, logistics.

What You'll Collaborate On

• Partner closely with the Director, Brand Experience & Communications on community strategy, CONNECT planning, and program design — a highly collaborative relationship built on clear communication and tight handoffs.
• Partner with Brand Design on creative execution across owned events and community touchpoints —…