Marketing Analytics Senior Manager

Position: Marketing Analytics Senior Manager at Scotiabank
Lead marketing analytics for Scotiabank in Toronto, Ontario. The Senior Manager role focuses on data-driven strategies, measurement frameworks, and enhancing marketing effectiveness across all channels.

As a Senior Manager in Marketing Analytics, you'll oversee the development and delivery of analytic capabilities that guide strategic decisions in a complex financial environment. Your expertise will drive marketing measurement, audience strategies, and continuous improvement, ensuring high-quality insights for campaigns and marketing effectiveness. You'll closely collaborate with cross-functional teams to produce actionable recommendations for senior leadership.

Key Responsibilities:

• Lead planning and delivery of marketing analytics initiatives

• Oversee Marketing Mix Modelling and Multi-Touch Attribution

• Develop frameworks to optimize marketing investments

• Partner with teams to create reports and analytics products

• Convert client data into actionable marketing strategy insights

Requirements:

• Bachelor's degree in Statistics, Mathematics, or related field

• 8+ years of experience in marketing analytics

• Strong financial services background preferred

• Proven leadership in analytical initiatives

• Exceptional communication and collaboration skills

Drive marketing innovation and enhance effectiveness at Scotiabank through your expertise in analytics and strategy.
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