Performance Marketing Manager at Relay

Elevate your career as a Performance Marketing Manager with Relay in Toronto, ON. This role involves managing a $2-3M monthly budget to drive growth and optimize channels like paid search and social.

Join Relay, a leader in the digital banking space, where you will oversee advanced paid marketing strategies. Your mission is to enhance Approvals while maintaining a robust LTV-to-CAC ratio. Engage in multi-channel campaigns and leverage SQL for data-driven decision-making.

Key Responsibilities:

• Optimize and test across paid search, social, and direct mail

• Scale and manage publisher media partnerships for quality approvals

• Develop Relay's paid social strategy to expand reach

• Maintain relationships with advertising and media buying vendors

• Collaborate with the Brand team for effective creative direction

Requirements:

• 5+ years in performance marketing managing significant budgets

• Proficient in SQL and marketing attribution models

• Proven ability in channel optimization and testing

• Experience in ambiguous and evolving situations

• Track record of identifying and acting on new marketing opportunities

Drive impactful marketing strategies at Relay while fostering small business growth in Toronto.
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